Email and Marketing Policy

1. Introduction

This policy is issued by MaBapu Foods OPC Pvt. Ltd. / Mabapu Foods (OPC) Private Limited. Throughout this policy, the terms “MaBapu Foods”, “Mabapu”, “Company”, “we”, “us”, and “our” refer to MaBapu Foods.

We use email, SMS, WhatsApp, push notifications, website notifications, dashboard notices, in-app notices, and other communication channels to provide services, process orders, secure user accounts, send updates, share recipes, publish magazine content, promote products, display advertisements, and communicate with users.

This policy should be read together with our Terms and Conditions, Privacy Policy, Cookie Policy, Return and Refund Policy, Shipping and Delivery Policy, Chef Work Agreement, Affiliate Terms, Subscription Terms, and other applicable platform policies.

2. Company and Contact Details

Company Name: MaBapu Foods OPC Pvt. Ltd. / Mabapu Foods (OPC) Private Limited

Brand Name: MaBapu Foods / Mabapu Foods

Official Website: https://mabapu.com

3. Scope of This Policy

This policy applies to communications sent to:

• website visitors;
• registered users;
• customers who place orders;
• users who create shopping carts or wishlists;
• newsletter subscribers;
• magazine subscribers;
• recipe readers;
• users who submit product reviews or recipe comments;
• chefs and recipe contributors;
• affiliate participants and influencers;
• sellers, suppliers, and marketplace partners;
• users who contact customer support;
• users who receive OTP, account, legal, payment, delivery, payout, or compliance messages.

This policy applies to communications sent through email, SMS, WhatsApp, phone call, push notification, website notice, dashboard notice, in-app notice, postal notice, and other reasonable communication channels.

4. Types of Communications We Send

MaBapu Foods may send different types of communications depending on how you use the platform.

5. Transactional and Service Emails

Transactional and service emails are necessary communications related to your use of MaBapu Foods. These are not primarily promotional in nature.

We may send transactional or service emails for:

• account creation;
• email verification;
• OTP verification;
• login alerts;
• password reset;
• order confirmation;
• payment confirmation or payment failure;
• invoice generation;
• shipping and delivery updates;
• track order updates;
• return, refund, cancellation, or replacement updates;
• customer support replies;
• product safety notices;
• legal notices;
• policy updates;
• account suspension or termination notices;
• fraud prevention or security alerts.

You cannot fully opt out of transactional or service emails while using services that require them. For example, if you place an order, we need to send order, payment, shipping, delivery, refund, and support communications.

6. OTP, Login, and Account Security Emails

We may send OTP emails, verification links, password reset links, login alerts, account security warnings, and suspicious activity notices to protect user accounts.

OTP and security messages may be sent when you:

• register on the platform;
• sign in to your account;
• verify your email or mobile number;
• reset your password;
• change important account details;
• change payout or bank details;
• request withdrawal or redemption;
• perform sensitive dashboard actions;
• trigger security checks.

Users should not share OTPs, password reset links, login links, or verification codes with anyone. MaBapu Foods will never ask you to share your password or OTP through unofficial channels.

7. Registered User Communications

When a user signs in, registers, creates an account, places an order, or uses the platform, the user may receive necessary service communications related to account, orders, OTPs, security, support, policy updates, and platform operation.

Registered users may also be enrolled to receive MaBapu Foods content updates, weekly newsletters, magazine letters, recipe updates, product recommendations, and promotional communications where the user has provided consent, accepted relevant policies, selected communication preferences, or where such communication is otherwise permitted by applicable law.

Registered users can unsubscribe from marketing emails at any time. Unsubscribing from marketing emails will not stop necessary OTP, order, payment, delivery, refund, account security, legal, or service communications.

8. Manual Newsletter and Magazine Subscription

Users may manually subscribe to MaBapu Foods newsletters, recipe updates, magazine letters, product alerts, festival offers, chef updates, and promotional communications through website forms, popups, checkout forms, footer forms, landing pages, or subscription feeds.

Where manual subscription is used, the user may receive a confirmation email containing a confirmation link.

The user will be added to the newsletter or magazine subscription list only after confirming the subscription through the confirmation link or other verification method enabled by MaBapu Foods.

If the user does not confirm the subscription, MaBapu Foods may not activate marketing subscription, but may retain limited subscription attempt records for security, abuse prevention, and audit purposes.

Confirmation links may expire after a limited time. Users may request a new confirmation link by subscribing again.

9. Weekly Newsletters and Magazine Letters

MaBapu Foods may send weekly newsletters and magazine letters containing:

• new recipes;
• Rajasthani food stories;
• seasonal food tips;
• sun-dried food guides;
• chutney and masala ideas;
• product recommendations;
• new product launches;
• discounts and offers;
• festival campaigns;
• chef stories;
• magazine articles;
• cooking inspiration;
• marketplace updates;
• affiliate or sponsored recommendations where applicable.

Frequency may be weekly, fortnightly, monthly, seasonal, festival-based, campaign-based, or otherwise decided by MaBapu Foods.

We may personalize newsletters and magazine letters based on user preferences, order history, browsing activity, recipe interest, location, language, cart activity, and communication settings, where permitted by law and platform settings.

10. Promotional Emails and Offers

We may send promotional emails, SMS, WhatsApp messages, push notifications, or website notices about offers, discounts, coupons, product bundles, seasonal collections, recipes, marketplace products, chef content, magazine content, and affiliate recommendations.

Promotional communications may include:

• discount codes;
• festival offers;
• cart reminders;
• wishlist reminders;
• back-in-stock alerts;
• new product alerts;
• recipe-linked product suggestions;
• subscription plan offers;
• chef program updates;
• affiliate product recommendations;
• sponsored content;
• advertising campaigns.

Users can opt out of promotional emails using the unsubscribe link or by contacting us.

11. Subscription Feed

MaBapu Foods may operate a subscription feed for newsletters, magazine updates, recipes, product offers, chef content, and other communication categories.

The subscription feed may include:

• weekly newsletter subscription;
• magazine letter subscription;
• recipe update subscription;
• product offer subscription;
• festival campaign subscription;
• chef update subscription;
• affiliate or marketplace recommendation subscription;
• order and account service notifications;
• legal and compliance notification feeds.

Users may be able to manage subscription preferences through account settings, unsubscribe links, email preference center, or by contacting MaBapu Foods.

12. Communication Preferences

Where available, users may choose or modify communication preferences for:

• weekly newsletters;
• magazine letters;
• recipe updates;
• product offers;
• festival campaigns;
• cart reminders;
• back-in-stock alerts;
• chef updates;
• affiliate recommendations;
• SMS, WhatsApp, push notification, or email preferences.

Some service communications cannot be disabled while the relevant service is active, including OTP, order updates, payment updates, delivery updates, refund updates, account security alerts, legal notices, payout notices, and compliance notices.

13. Unsubscribe and Opt-Out

Every marketing email should include an unsubscribe link or reasonable method to opt out.

Users may opt out of marketing communications by:

• clicking the unsubscribe link in a marketing email;
• using the email preference center where available;
• changing account communication settings where available;
• contacting us at info@mabapu.com;
• contacting us at compliance@mabapu.com.

After opting out, users may still receive service-related communications such as OTP, order updates, payment updates, shipping updates, refund updates, security alerts, legal notices, policy updates, chef payout notices, and customer support replies.

It may take a reasonable time to process unsubscribe requests, especially for campaigns already scheduled before the opt-out request.

14. Re-Subscription

If a user has unsubscribed from marketing communications, the user may later re-subscribe through website forms, account settings, checkout options, subscription feeds, or confirmation links.

Re-subscription may require email confirmation or other verification.

15. Chef, Affiliate, Seller, and Payout Communications

Chefs, recipe contributors, affiliates, influencers, sellers, suppliers, and payout-eligible users may receive additional communications related to their platform participation.

These communications may include:

• chef application status;
• KYC verification;
• contract acceptance and new contract notices;
• recipe approval or rejection;
• recipe compliance notices;
• Mabapu Coins ledger updates;
• coin ratio or payout policy changes;
• affiliate commission updates;
• product promotion updates;
• payout request status;
• redemption status;
• settlement hold notices;
• recovery lien notices;
• return, refund, or chargeback deductions;
• tax deduction or invoice notices;
• audit and compliance notices;
• exit settlement communications.

These messages are generally required for active chef, affiliate, seller, or payout participation. Opting out of such messages may affect the user’s ability to participate in earning, payout, affiliate, marketplace, or settlement features.

16. Legal, Compliance, and Policy Update Communications

MaBapu Foods may send legal, compliance, and policy update communications where necessary.

These may include:

• Terms and Conditions updates;
• Privacy Policy updates;
• Cookie Policy updates;
• Return and Refund Policy updates;
• Shipping and Delivery Policy updates;
• Chef Work Agreement updates;
• Affiliate Terms updates;
• Mabapu Coin ratio changes;
• payout policy changes;
• consumer safety notices;
• food safety notices;
• regulatory notices;
• security alerts;
• account suspension or termination notices.

Users may not be able to opt out of legal and compliance communications where such messages are necessary for platform operation, contract enforcement, legal compliance, account safety, consumer protection, or dispute resolution.

17. Advertising on MaBapu Foods

MaBapu Foods may display advertisements on the website, recipe pages, product pages, magazine pages, newsletters, emails, and other digital properties.

We may use image-based ads, text-based ads, contextual ads, display ads, native ads, affiliate ads, sponsored content, product recommendation ads, and interest-based ads.

Advertisements may be served directly by MaBapu Foods or through third-party advertising networks, ad partners, affiliate partners, and monetization platforms.

These may include Google AdSense, Ezoic, and other popular advertising networks, ad exchanges, analytics providers, and monetization partners used from time to time.

18. Interest-Based and Personalized Ads

We and our advertising partners may use cookies, pixels, tags, device identifiers, browser data, page views, clicks, approximate location, content category, product interest, recipe interest, and similar information to show relevant ads and measure ad performance.

Interest-based ads may be based on:

• pages you visit;
• recipes you read;
• products you view;
• search activity on the website;
• cart activity;
• ad clicks;
• device or browser information;
• approximate location;
• cookie or advertising identifiers;
• content categories and user preferences.

Ad partners may also use their own cookies and technologies according to their own policies. Users should review the privacy and advertising policies of relevant ad partners where applicable.

19. Sponsored Content and Affiliate Promotions

Some emails, newsletters, magazine letters, recipe pages, product pages, or ads may include sponsored content, affiliate links, paid placements, product recommendations, brand campaigns, or promotional messages.

If a user clicks an affiliate link or sponsored recommendation and completes a purchase, MaBapu Foods, chefs, affiliates, influencers, or partners may earn commission or rewards according to applicable policies.

Sponsored or affiliate content does not remove the user’s responsibility to check product suitability, ingredients, allergens, pricing, shipping, return eligibility, and product details before purchase.

20. Cookies Used for Emails, Ads, and Marketing

We may use cookies and similar technologies to support email, ads, analytics, and marketing features.

These technologies may be used for:

• newsletter signup tracking;
• confirmation link verification;
• unsubscribe processing;
• email open and click tracking;
• campaign performance measurement;
• ad performance measurement;
• affiliate tracking;
• cart reminder campaigns;
• product recommendation personalization;
• recipe recommendation personalization;
• fraud prevention;
• security and abuse prevention.

Users may manage cookies through browser settings, cookie consent tools where available, or third-party ad preference tools where applicable.

21. Email Open and Click Tracking

Marketing emails may contain tracking pixels, coded links, campaign tags, or similar technologies to help us understand whether emails are opened, links are clicked, products are viewed, or campaigns are effective.

We may use this information to improve newsletters, reduce irrelevant emails, personalize content, prevent abuse, and measure campaign performance.

Some email clients allow users to block images or tracking pixels. Blocking images may reduce email tracking but may also affect email appearance.

22. Communication Channels

Depending on your account settings, order activity, subscription status, and consent, we may communicate through:

• email;
• SMS;
• WhatsApp;
• phone calls;
• push notifications;
• website banners;
• dashboard notices;
• in-app messages;
• postal mail where necessary;
• customer support channels.

The availability of each communication channel may depend on platform features, user preferences, service provider availability, legal requirements, and business needs.

23. Communication Frequency

Communication frequency may vary depending on user activity and subscription preferences.

For example:

• OTP emails may be sent whenever verification is required;
• order emails may be sent during order placement, payment, shipping, delivery, return, refund, or cancellation;
• weekly newsletters may be sent weekly or at another regular interval;
• magazine letters may be sent weekly, fortnightly, monthly, seasonal, or campaign-wise;
• promotional emails may be sent during festivals, offers, launches, or campaigns;
• chef and payout notices may be sent whenever account, recipe, contract, coins, payout, or compliance events occur;
• legal notices may be sent whenever legally or operationally necessary.

We aim to avoid unnecessary or excessive communication, but frequency may increase during order activity, account security events, festival campaigns, legal changes, or active support cases.

24. Accuracy of Contact Details

Users are responsible for providing accurate and updated email addresses, mobile numbers, shipping addresses, billing details, and account information.

MaBapu Foods is not responsible for missed communications, failed OTPs, failed order updates, failed refund notices, failed payout notices, or account issues caused by incorrect or outdated contact details provided by the user.

For chef, affiliate, seller, or payout users, incorrect email, mobile number, bank details, PAN, GSTIN, FSSAI details, or KYC information may delay approval, payout, settlement, or compliance processing.

25. Misuse of Communication Systems

Users must not misuse MaBapu Foods communication systems.

Prohibited conduct includes:

• submitting fake email addresses;
• subscribing others without permission;
• misusing OTPs;
• sharing OTPs or login links;
• sending abusive replies to support teams;
• using forms for spam;
• injecting malicious links;
• using bots to subscribe or unsubscribe repeatedly;
• attempting to manipulate affiliate tracking;
• abusing confirmation links;
• creating fake accounts for coupon, coin, or promotion abuse;
• using communication tools for illegal, defamatory, obscene, or harmful content.

Misuse may result in account suspension, subscription removal, order cancellation, payout hold, fraud review, legal action, or reporting to authorities where appropriate.

26. Third-Party Communication and Marketing Providers

We may use third-party providers for email delivery, SMS delivery, WhatsApp messaging, push notifications, marketing automation, customer support, analytics, advertising, affiliate tracking, fraud detection, and campaign measurement.

These providers may process limited user data on our behalf or according to their own policies, depending on the service.

Third-party providers may include:

• email service providers;
• SMS gateway providers;
• WhatsApp business solution providers;
• push notification providers;
• customer support tools;
• analytics tools;
• advertising networks;
• affiliate tracking tools;
• marketing automation platforms;
• hosting and cloud service providers;
• security and anti-fraud providers.

We aim to share only the information reasonably required for the relevant purpose.

27. AdSense, Ezoic, and Advertising Networks

MaBapu Foods may use Google AdSense, Ezoic, and other advertising networks or monetization partners to display image-based, text-based, contextual, personalized, native, display, or interest-based ads.

These ad networks may use cookies, pixels, tags, device identifiers, advertising identifiers, browser information, page visits, ad clicks, approximate location, and similar technologies to serve ads, measure performance, prevent fraud, and improve ad relevance.

Third-party ad networks may have their own privacy policies, cookie policies, consent tools, opt-out mechanisms, and advertising controls.

Users may manage ad and cookie preferences through browser settings, device settings, consent tools where available, or third-party advertising preference tools.

28. Children and Marketing

MaBapu Foods does not knowingly send marketing communications to children for commercial earning, chef payout, affiliate earning, or seller participation features.

Users below the age of majority should use the website only with parental or guardian consent and supervision.

If a parent or guardian believes that a child has subscribed to marketing communications without proper consent, they may contact us for review and removal.

29. Data Used for Communications

To send and manage communications, we may process:

• name;
• email address;
• mobile number;
• account ID;
• order history;
• cart and wishlist activity;
• product views;
• recipe views;
• subscription status;
• newsletter confirmation status;
• unsubscribe status;
• email open and click data;
• campaign source;
• coupon use;
• language preference;
• approximate location;
• device and browser details;
• chef, affiliate, seller, or payout status where applicable;
• legal and compliance communication records.

More details about data processing are provided in our Privacy Policy.

30. Data Retention for Communications

We may retain communication records for legal, security, business, customer support, audit, fraud prevention, tax, accounting, and dispute resolution purposes.

Communication records may include:

• subscription date;
• confirmation status;
• unsubscribe date;
• email delivery records;
• email bounce records;
• open and click records;
• OTP logs;
• order communication logs;
• support communication logs;
• legal notice logs;
• chef contract communication logs;
• payout and settlement notice logs;
• ad and campaign performance records.

We may retain certain records even after unsubscribe where required for legal compliance, suppression list management, fraud prevention, dispute resolution, or audit purposes.

31. Suppression List

If a user unsubscribes from marketing emails, we may keep the user’s email address or identifier on a suppression list to ensure that marketing emails are not sent again unless the user re-subscribes.

Suppression list data is used only to respect opt-out choices, prevent accidental re-subscription, comply with communication preferences, and maintain audit records.

32. User Rights and Communication Requests

Subject to applicable law, users may request access, correction, update, withdrawal of consent, deletion where permitted, or grievance redressal regarding communication-related personal data.

Users may contact us at:

• info@mabapu.com
• compliance@mabapu.com

We may verify user identity before acting on communication, privacy, or data rights requests.

33. Relationship With Privacy Policy and Cookie Policy

This Email and Marketing Communications Policy should be read with our Privacy Policy and Cookie Policy.

The Privacy Policy explains how we collect, use, store, share, and protect personal data. The Cookie Policy explains how cookies, pixels, tags, analytics, and advertising technologies are used.

If there is a conflict between this policy and the Privacy Policy regarding personal data processing, the Privacy Policy shall apply unless this policy provides more specific communication-related terms.

34. Changes to This Policy

We may update this Email and Marketing Communications Policy from time to time to reflect changes in law, technology, platform features, marketing systems, ad partners, subscription tools, or business practices.

Updated versions will be posted on this page with a revised “Last Updated” date.

Material changes may also be notified through website notice, dashboard notification, email, SMS, WhatsApp, or other reasonable method.

Your continued use of our website or services after the updated policy is posted will be treated as acceptance of the updated policy, where permitted by law.

35. Contact Us

If you have any questions, complaints, unsubscribe issues, consent requests, marketing concerns, ad-related concerns, or privacy requests, contact us at:

36. User Declaration

By using MaBapu Foods, registering an account, placing an order, subscribing to updates, or using our services, you confirm that:

• you have read this Email and Marketing Communications Policy;
• you understand that OTP, order, payment, delivery, refund, account security, legal, and service communications may be necessary for platform use;
• you understand that registered users may receive service communications connected with their account and orders;
• you understand that newsletters, magazine letters, offers, recipe updates, and marketing communications may be sent according to your consent, preferences, platform settings, or applicable law;
• you understand that manually subscribed users may receive a confirmation link and may be subscribed only after confirmation;
• you understand that you can unsubscribe from marketing communications;
• you understand that unsubscribing from marketing will not stop necessary service, security, order, legal, or payout communications;
• you understand that MaBapu Foods may use image-based, text-based, contextual, personalized, affiliate, and sponsored advertisements;
• you understand that Google AdSense, Ezoic, and other ad networks may use cookies and similar technologies according to their own policies;
• you agree not to misuse OTPs, subscription forms, confirmation links, email systems, review tools, affiliate links, or communication channels.