Cookies and Analytics Policy

1. Introduction

This policy is issued by MaBapu Foods OPC Pvt. Ltd. / Mabapu Foods (OPC) Private Limited. Throughout this policy, the terms “MaBapu Foods”, “Mabapu”, “Company”, “we”, “us”, and “our” refer to MaBapu Foods.

Our website uses cookies and similar technologies to make the website work properly, keep users signed in, remember shopping carts, verify OTP sessions, process orders, secure accounts, prevent fraud, measure website performance, improve recipes and product pages, support affiliate tracking, and display advertisements.

This policy should be read together with our Terms and Conditions, Privacy Policy, Email and Marketing Communications Policy, Return and Refund Policy, Shipping and Delivery Policy, Chef Work Agreement, Affiliate Terms, and other applicable platform policies.

2. Company and Contact Details

Company Name: MaBapu Foods OPC Pvt. Ltd. / Mabapu Foods (OPC) Private Limited

Brand Name: MaBapu Foods / Mabapu Foods

Official Website: https://mabapu.com

3. What Are Cookies?

Cookies are small text files stored on your browser, device, computer, or mobile phone when you visit a website. They help the website remember information about your visit, such as login status, cart items, language preference, order session, and browsing activity.

Cookies may be temporary or persistent.

• Session cookies remain only while your browser session is active and may be deleted when you close your browser.
• Persistent cookies may remain on your device for a set period or until you delete them.

Similar technologies may include pixels, tags, local storage, SDKs, device identifiers, analytics scripts, advertising scripts, affiliate tracking links, and server logs.

4. Types of Cookies and Technologies We Use

MaBapu Foods may use the following categories of cookies and similar technologies:

5. Essential Cookies

Essential cookies are necessary for the website to function properly. Without these cookies, some parts of the website may not work.

Essential cookies may be used for:

• website loading and page navigation;
• secure login and registration;
• OTP verification and email confirmation sessions;
• password reset and account security;
• shopping cart and checkout;
• order placement and order tracking;
• payment session and payment status;
• coupon application and cart calculations;
• shipping address and delivery PIN code checks;
• return, refund, and replacement forms;
• customer support forms;
• chef dashboard access;
• chef contract acceptance records;
• Mabapu Coins ledger access;
• affiliate dashboard access;
• security, fraud prevention, and abuse detection;
• load balancing and server performance;
• remembering cookie consent choices.

Essential cookies do not require separate marketing consent because they are needed to provide the service requested by the user or to keep the website secure.

You may block essential cookies through your browser settings, but doing so may prevent login, cart, checkout, OTP, order tracking, chef dashboard, payout features, or other services from working correctly.

6. Analytics Cookies

Analytics cookies and similar technologies help us understand how users interact with MaBapu Foods so we can improve speed, layout, content, recipes, product discovery, checkout experience, and website performance.

Analytics may help us measure:

• number of visitors;
• popular pages;
• popular recipes;
• popular products;
• search terms used on the website;
• cart and checkout performance;
• drop-off points;
• page loading speed;
• device and browser type;
• referral source;
• campaign performance;
• newsletter and magazine engagement;
• ad performance;
• affiliate conversion performance.

Analytics data may be aggregated, pseudonymized, or linked to your account where required for fraud prevention, service improvement, order support, chef analytics, affiliate tracking, or platform safety.

7. Advertising Cookies

MaBapu Foods may show advertisements on website pages, recipe pages, product pages, magazine pages, emails, and other digital properties.

We may use image-based ads, text-based ads, contextual ads, display ads, native ads, personalized ads, affiliate ads, sponsored content, and product recommendation ads.

Advertisements may be served directly by MaBapu Foods or through third-party advertising networks and monetization partners such as Google AdSense, Ezoic, and other popular ad networks used from time to time.

Advertising cookies may be used to:

• show relevant ads;
• limit repeated ads;
• measure ad impressions;
• measure ad clicks;
• prevent ad fraud;
• support contextual advertising;
• support interest-based advertising where permitted;
• measure ad revenue and performance;
• personalize sponsored content and recommendations.

Third-party ad networks may use their own cookies, pixels, tags, and advertising identifiers according to their own privacy and cookie policies.

8. Affiliate Tracking Cookies

MaBapu Foods may use affiliate tracking cookies and campaign identifiers to track valid referrals, product recommendations, affiliate clicks, chef-linked promotions, influencer links, marketplace referrals, and commission eligibility.

Affiliate tracking may help us determine:

• which affiliate link was clicked;
• which chef, influencer, or partner referred a user;
• whether a sale was validly tracked;
• whether a commission or Mabapu Coins reward is payable;
• whether an order was cancelled, returned, refunded, or charged back;
• whether affiliate abuse, self-ordering, fake orders, or coupon abuse occurred.

Disabling affiliate cookies may affect tracking and may prevent affiliate rewards or Mabapu Coins from being correctly attributed.

9. Preference Cookies

Preference cookies help us remember choices you make on the website.

These may include:

• language preference;
• location or delivery PIN code preference;
• recently viewed products;
• recently viewed recipes;
• saved filters or sorting preferences;
• display settings;
• newsletter preference status;
• cookie consent choices.

Preference cookies improve user experience but may not always be essential. If disabled, the website may still work, but some preferences may not be remembered.

10. Security, Fraud Prevention, and Audit Technologies

We may use cookies, logs, device signals, analytics, and fraud-prevention tools to protect MaBapu Foods, users, customers, chefs, affiliates, sellers, and partners.

These tools may help detect or prevent:

• unauthorized login;
• account takeover;
• payment fraud;
• fake orders;
• coupon abuse;
• fake reviews;
• fake recipe views;
• affiliate abuse;
• bot traffic;
• scraping;
• spam;
• malware activity;
• suspicious payout requests;
• multiple account abuse;
• security attacks.

Some security and fraud-prevention technologies are essential for platform safety and may not be optional.

11. Local Storage and Similar Technologies

In addition to cookies, we may use browser local storage, session storage, pixels, tags, scripts, and similar technologies.

These may be used for:

• saving temporary cart data;
• remembering interface settings;
• maintaining login sessions;
• supporting checkout flow;
• remembering cookie consent choices;
• measuring page views and engagement;
• supporting ads and affiliate tracking;
• detecting security issues;
• improving site speed and performance.

Browser settings may allow users to clear local storage and cookies. Clearing them may log you out, empty cart data, reset preferences, or affect tracking.

12. Cookies Used in Emails and Newsletters

Marketing emails, newsletters, magazine letters, and promotional messages may contain tracking pixels, coded links, campaign tags, or similar technologies.

These technologies may help us understand:

• whether an email was delivered;
• whether an email was opened;
• which links were clicked;
• which recipes or products were viewed;
• whether a subscription confirmation link was used;
• whether an unsubscribe link was used;
• campaign performance;
• user preferences and engagement.

Some email clients allow users to block images or tracking pixels. Blocking images may reduce tracking but may also affect how emails appear.

13. Third-Party Cookies and Tools

Some cookies and similar technologies may be placed by third-party service providers that help us operate the website and services.

Third-party tools may include:

• payment gateways;
• courier and tracking tools;
• email service providers;
• SMS and WhatsApp service providers;
• analytics tools;
• advertising networks;
• Google AdSense;
• Ezoic;
• affiliate tracking tools;
• marketing automation platforms;
• fraud prevention tools;
• security tools;
• video platforms;
• social media plugins;
• customer support tools;
• hosting and cloud services.

Third-party providers may process data according to their own privacy policies, cookie policies, consent tools, and opt-out mechanisms.

14. Cookie Consent and Preference Management

Where required or enabled, MaBapu Foods may provide a cookie banner, consent tool, preference center, account setting, or similar method to manage cookie choices.

Users may be able to choose preferences for:

• analytics cookies;
• advertising cookies;
• personalization cookies;
• affiliate tracking cookies;
• marketing cookies;
• third-party cookies.

Essential cookies may remain active because they are required for website operation, security, account access, cart, checkout, order processing, and fraud prevention.

If cookie preference tools are not available or not fully supported, users may manage cookie settings through their browser or device settings.

15. Browser Controls

Most browsers allow users to manage cookies through browser settings. Depending on your browser, you may be able to:

• view stored cookies;
• delete cookies;
• block third-party cookies;
• block all cookies;
• clear site data;
• clear local storage;
• control tracking protection;
• use private or incognito browsing mode.

Blocking all cookies may cause website features to stop working properly, including login, cart, checkout, order tracking, OTP verification, recipe personalization, chef dashboard, affiliate tracking, and payout features.

16. Analytics Opt-Out

Users may be able to limit analytics tracking by using browser controls, cookie preference tools, privacy settings, or opt-out tools provided by analytics providers.

Even if analytics cookies are disabled, we may still collect limited essential logs required for security, fraud prevention, service delivery, order records, legal compliance, and technical operation.

17. Advertising Opt-Out

Users may be able to manage advertising preferences through browser settings, device settings, cookie consent tools, ad network preference tools, or third-party advertising opt-out mechanisms.

Opting out of personalized advertising does not always stop ads completely. It may mean that ads become less personalized or more contextual.

Third-party advertising networks such as Google AdSense, Ezoic, and other ad partners may provide their own advertising choices, privacy settings, or opt-out tools.

18. Do Not Track Signals

Some browsers may send “Do Not Track” signals. Due to lack of uniform industry standards, our website may not respond to all such signals.

Users can manage cookies, tracking, and privacy preferences through browser settings, device settings, cookie consent tools, and third-party opt-out options where available.

19. Data Collected Through Cookies and Analytics

Depending on your use of the website and your settings, cookies and analytics technologies may collect or process:

• IP address;
• browser type;
• device type;
• operating system;
• screen size;
• language preference;
• approximate location;
• referring website;
• pages visited;
• recipes viewed;
• products viewed;
• search terms used on the website;
• cart activity;
• checkout activity;
• ad impressions and ad clicks;
• affiliate link clicks;
• campaign source;
• session duration;
• login and security signals;
• cookie consent choices;
• fraud detection signals.

20. Use of Cookie and Analytics Data

Cookie and analytics data may be used to:

• operate the website;
• keep users signed in;
• maintain shopping cart and checkout;
• process orders and payments;
• support delivery tracking;
• verify OTP and account security;
• remember user preferences;
• improve website speed and layout;
• understand recipe and product engagement;
• improve product recommendations;
• improve recipe recommendations;
• measure marketing performance;
• measure ad performance;
• track valid affiliate referrals;
• calculate valid rewards where applicable;
• detect fraud, bots, fake views, fake orders, and abuse;
• maintain legal, audit, and compliance records.

21. Retention of Cookie and Analytics Data

Cookie duration may vary depending on the type of cookie and its purpose.

Some cookies expire when your browser session ends. Others may remain for a longer period to remember preferences, measure analytics, support affiliate attribution, maintain security, or comply with legal and audit requirements.

We may retain analytics, audit, security, order, payment, affiliate, and fraud-prevention logs for as long as necessary for service operation, legal compliance, accounting, tax, audit, dispute resolution, fraud prevention, and platform safety.

22. Children and Cookies

Our website is not intended for children to use commercial earning, chef payout, affiliate earning, seller, or marketplace features.

Users below the age of majority should use the website only with parental or guardian consent and supervision.

If a parent or guardian believes that a child has provided data or used the website without proper consent, they may contact us for review.

23. Relationship With Privacy Policy

This policy should be read together with our Privacy Policy.

The Privacy Policy explains how MaBapu Foods collects, uses, stores, protects, shares, and manages personal data generally.

This policy specifically explains our use of cookies, analytics, advertising technologies, affiliate tracking, and similar tools.

24. Changes to This Policy

We may update this Essential Cookies and Analytics Policy from time to time to reflect changes in law, technology, analytics tools, advertising partners, affiliate systems, platform features, security needs, or business practices.

Updated versions will be posted on this page with a revised “Last Updated” date.

Material changes may also be notified through website notice, dashboard notification, email, SMS, WhatsApp, or other reasonable method.

Your continued use of our website after the updated policy is posted will be treated as acceptance of the updated policy, where permitted by law.

25. Contact Us

If you have questions about this Essential Cookies and Analytics Policy, cookie settings, analytics tracking, advertising cookies, affiliate tracking, or privacy rights, contact us at:

26. User Declaration

By using MaBapu Foods, you confirm that:

• you have read this Essential Cookies and Analytics Policy;
• you understand that essential cookies are required for login, cart, checkout, OTP, order tracking, security, and platform operation;
• you understand that blocking essential cookies may prevent the website from working properly;
• you understand that analytics cookies help us measure traffic, improve performance, and understand product and recipe engagement;
• you understand that advertising cookies may be used by MaBapu Foods, Google AdSense, Ezoic, and other ad partners;
• you understand that affiliate tracking cookies may be used to track valid referrals, commissions, and Mabapu Coins rewards;
• you understand that cookie and tracking preferences may be managed through browser settings, consent tools, or third-party opt-out tools where available;
• you understand that security and fraud-prevention technologies may remain active to protect the platform, users, customers, chefs, affiliates, and sellers.